The Lumnix journal

Operator notes.
Zero fluff.

Playbooks, teardowns, and product dispatches on D2C growth, AI marketing, and the tools we're building inside Lumnix.

A tour of the five dashboards you're probably using today — and the case for collapsing them into one AI-native workspace.

Latest

5 posts

The scrapers, the rate limits, the data model, and how Lumi turns raw ad dumps into "here is what your competitor is about to test."

Context windows, workspace memory, and why the third message is more important than the first when you talk to a marketing AI.

Sampling, dedup logic, cross-device gaps, and the attribution model Lumnix ships with for Indian D2C brands.

Median blended CAC by category, what's broken about Meta right now, and where the cheapest incremental revenue is hiding.

Shipping velocity, the features we killed, the pricing we changed twice, and what founding users asked for that we did not expect.

The best teardown of the week, one growth playbook, and whatever we shipped inside Lumnix. No threads, no fluff.